Its a great thing to remeber just how important it is to get people to work in an area which is challenging and where they have expert knowledge.
It is really clear that when people have been developing skills for some time (10 years is a common number) and have developed an expertise and then they are presented with a real challenge this is when they can go into that hyper productive and creative state called "flow".
This tells us a lot about recruiting for projects or organizations:
- Experts are valuable when we can give them challenging work
- If you are training people you need to keep them focused on getting to the expert level and then retain them.
- Dont disturb flow by moving experts into roles where they are not focused or challenged ie. upwards in the functional divisions.




